Relevance and ranking in online dating

C) Posts should fill in whitespace using text and images D) All of the above E) Amplifying Your Content with Social Media When it comes to social media, what is the “cocktail party” rule?

A) Don’t engage with any one user for an extended period of time; when it comes to social media, you want to “mingle.” B) Don’t share anything on social media after more than two drinks.

D) Send them a direct message with an apology so as to not cast your business in a negaive light on your public Twitter feed. E) Converting visitors into leads and closing leads into customers.

Beyond attracting visitors to your site and allowing for real-time customer service to delight customers, social media interaction is also valuable for: A) None of the above B) Social media is only valuable for attracting strangers and delighting customers. Which of the following is/are NOT an effective way to optimize your social media profiles: A) Keeping all profile headline consistent across platform B) Adding as many keywords as possible to your bio or “about us” section C) Customizing your profiles D) A & B How do personas factor into your social media strategy?

What information do you use to determine which ones were the most successful?

A) Ensuring the e Book content is evergreen B) Adding social media sharing buttons to the e Book landing page C) Utilizing the proper content distribution channels D) Ensuring the e Book has an attractive cover and overall design What are the three stages of the Buyer’s Journey?

C) Don’t talk only about yourself or hog the spotlight– share both your content and others’ content.

D) The flashier your profile, the more likely people are to interact with you.

D) Keyword research–decide what keywords you plan to optimize your website for.

Understanding what a searcher’s intent is can help you to: A) Know which keywords to place on your pages.

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